Large numbers of private equity investors are flocking to SE Asia looking for big opportunities and high returns on investment.
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BCG surveyed marketing executives at over 30 companies to better understand how their organizations are dealing with the effects of digital media. Mobile devices and digital media have changed the behavior of consumers in profound ways. In this digital world, traditional marketing techniques are less effective. To succeed, companies must rethink their marketing strategies and organizations, and develop high-impact marketing campaigns that capitalize on new channels such as Facebook and Twitter.