Economics

Today’s global economy is volatile and uncertain. It’s becoming more important for organizations to become “change capable” and there are ways to successfully manage this change. The change elements that matter most are: executional certainty, enabled leaders and an engaged organization.

BCG surveyed marketing executives at over 30 companies to better understand how their organizations are dealing with the effects of digital media. Mobile devices and digital media have changed the behavior of consumers in profound ways. In this digital world, traditional marketing techniques are less effective. To succeed, companies must rethink their marketing strategies and organizations, and develop high-impact marketing campaigns that capitalize on new channels such as Facebook and Twitter.

This piece offers a metaphor about the importance of raising performance in a time of financial crisis when efficiency, effective process and a streamline operation are necessary for success.