The Clinton Global Initiative

In 2005, President Bill Clintion established CGI to turn ideas into action. Every year Clinton packs a room with CEO’s and top business people and asks them what they can do to help the planet and he challenges them to step up and fund an initiative. TB Chiat Advertising asked me to pick from a list of companies that are sponsoring an initiative and create an illustration that would run in an ad campaign in The Economist. The point of the ad campaign was to draw more business people to the annual event and ultimately create an initiative. Duke Energy is heavily involved in cleaning up their coal plants which I thought could make for some powerful imagery. I did a round of pencil sketches and then took some to color comps. The agency went with the globe in the jar and changed “actions” to singular in the final. The flower in the factory chimney was a favorite of mine since I thought this image spoke to Duke’s business as well as their responsibility as corporate citizens.