The Boston Consulting Group. Look through the Value Lens.

Semiconductor companies are always looking for ways to build better chips. They cannot, however, afford to improve everything at once. Therefore, they look deep into a chip in order to understand the value created by specific features and capabilities. Chipmakers are looking through this “value lens” to better understand where on a chip the greatest returns can be found.

ROI for Chipmaking Companies by Ken Orvidas

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